Did Google spend $100,000 to buy .NEW just to redirect?

On October 26, 2018, Google shared a tip for using the new .NEW domain name to quickly access the Docs, Sheets, Slides, Sites, and Forms.

Normally, to create a Google Docs document, you’ll need to go to https://docs.google.com, select create new, or remember the second level docs.google.com/xxx/ link. But now Google has simplified these steps by allowing you to type an .NEW domain address right in your browser to quickly access Google Docs, Sheets, Slides, Sites, or Forms by: doc.new, form.new, sheet.new, slide.new and site.new.

Immediately after being introduced, everyone started to rush to find information about this new type of .NEW TLD domain name, however the results returned are not many, even no page allowed .NEW registration.

According to Coupontree’s own source, Google is currently the new top-level domain manager – .NEW (Nic.new) after spending more than $ 100,000 on ICANN for ownership.

This is a small trick but has brought a lot of utility and help customers feel more satisfied, fun to use.

Interestingly, Google did not use the company’s .GOOGLE domain, which had high trust from users, and instead used a brand new .NEW domain name. What do you think of?

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