As part of the plan to expand the company in 2020, after the successful acquisition of the Neustar Registry, the giant GoDaddy again attacked WordPress.
Accordingly, GoDaddy announced that they have signed an agreement to buy SkyVerge – the leading developer of WooCommerce – the number 1 plugin on WordPress to help users design e-commerce websites. However, detailed information about the amount GoDaddy will spend has not been disclosed.
There is also an official announcement on the SkyVerge website to merge with GoDaddy.
Currently, SkyVerge owns more than 60 extensions for WooCommerce, payment system, email marketing, membership management … are trusted by more than 100,000 e-commerce stores. As one of the developers of WordPress applications, SkyVerge plugins have over 3.1 million downloads.
After being part of GoDaddy, existing SkyVerge customers can rest assured that they still have the company to support them.
A representative for GoDaddy – Patrick Pulvermüller appreciated the competence of SkyVerge staff and said “they will play an important role in helping to drive the growth of WordPress in the future”. This is also what SkyVerge wanted when joining GoDaddy.
With the promise of bringing “its top-rated WooCommerce extensions to GoDaddy customers”, all SkyVerge employees and leaders will join GoDaddy.
It seems that the acute respiratory infections caused by the coronavirus have not weakened GoDaddy but it has become the springboard for the giant to expand the market. What do you think about GoDaddy’s business development policy? Please leave a comment to share!