The sunrise phase of the new .APP domain, managed by the Google Registry, ended on May 1, breaking all records since 2012.
A total of 3,068 .APP domains were registered that morning.
Normally not all types of domains have a sunrise stage (allowing companies to register their trademark rights), and it is also unlikely that any domain will ever exceed a record of 2,091 .PORN domains. ICM Registry, according to ICANN data.
The averages of this phase with the new gTLD domain names are 77 domains. It seems Google is managing the heat of the .APP domain is so terrible.
Currently, more than 1,000 websites use .APP domains are indexed by Google with many big brands such as Uber, Twitter, Instagram .. as well as software companies and the banking industry, retail, etc.
Now that the sunrise phase is over, .APP enters the 7-day Early Access Period with prices dropping from $10,000 to now from $100 – $200. After this period is over, .APP will return to normal rates on May 8 by about $ 20 depending on the provider.
Google previously paid $25 million to ICANN in the auction to gain control of the domain.
From now on, you will be able to register your .APP domain name at a number of major providers such as GoDaddy, Name.com, Uniregistry, Dynadot … Depending on where the price will vary, I see the .APP domain name price at Godaddy is the most pleasant.
Using .APP domains to promote apps instead of .COM will be a new trend in the future.
