Do you know what is a trend that is extremely popular on the Apple App Store lately? That is the .IO domain name.
.IO is the top-level domain (ccTLD) of the British Indian Ocean Territory. However, it has been used by many startup companies, technology websites for the I/O concept (input/output).
On the Apple App Store today, suddenly, a series of games called abc.io, completely different from the way we often see this extension is used. The list of free top games has up to 8 games named with .IO:
- Paper.io 2
Does the naming of games in this format have a major benefit for domain owners?
I do not think so. Because not all of the above games own the .IO domain name. It is strange and confusing!